The Italian artisan chocolate company Sabadi turned to the creative minds at the design firm Happycentro to create this vibrant yet relaxed packaging. The brand name Sabadi sounds like Saturday in Italian. Taking the nature of Saturday living into consideration, Happycentro created a cast of laid back personified ingredients to act as mascots for the brand. This carefree styling is further emphasized with the tagline 'Slow Living.'
Each lazy fruit is used as a marker of each different flavor available in the lush chocolaty line. Sabadi describes Saturdays as a day for reflection and a welcome reprieve from hectic modern life. This indulgent day of the week couples comfortably with a smooth square of chocolate. Presenting these bars as a weekend in a wrapper, Happycentro has created sumptuous branding that is wonderfully alluring.
Fun, carefree and laid back, the Sabadi branding is like a leisurely Saturday stroll.
Personified Fruit Branding
The Sabadi Packaging Features a Series of Laid Back Mascots
Trend Themes
1. Personified Branding - Disruptive innovation opportunity: Explore the use of personified mascots to create a unique and playful brand identity.
2. Slow Living - Disruptive innovation opportunity: Develop products or services that cater to the growing trend of embracing a slower, more relaxed lifestyle.
3. Artisan Packaging - Disruptive innovation opportunity: Innovate packaging designs that reflect the craftsmanship and uniqueness of artisanal products.
Industry Implications
1. Food & Beverage - Disruptive innovation opportunity: Explore creative packaging and branding strategies to differentiate products in the highly competitive food and beverage industry.
2. Design & Advertising - Disruptive innovation opportunity: Integrate storytelling and personification techniques in design and advertising to create engaging branding experiences.
3. Luxury Goods - Disruptive innovation opportunity: Capitalize on the demand for indulgent and luxurious products by incorporating unique branding and packaging elements.