HAY Partners with Laila Gohar to Launch the 'Sobremesa' Collection
Niko Pajkovic — September 15, 2022 — Art & Design
Luxury furniture designer HAY has joined forces with Egyptian artist and renowned chef Laila Gohar to launch of one-of-a-kind tableware collection called 'Sobremesa.' The collection consists of a variety of playful everyday kitchen and dining objects and adhere's to a theme that focuses on the positive aspects of hosting.
Fittingly, Sobremesa is a Spanish word for “relaxing and enjoying idle moments, and each other’s company at the end of the meal.” Specific pieces in the collection include a stoneware vase, a bean pot, a cookie jar, porcelain bowls, and various tableware pieces such as embroidered table clothes and placemats. All of the items feature vibrant and uplifting color schemes and design elements.
“All of the items together create an extension of my own world,” said Gohar. “I approach them as a little fantasy or dream.
Image Credit: HAY
Fittingly, Sobremesa is a Spanish word for “relaxing and enjoying idle moments, and each other’s company at the end of the meal.” Specific pieces in the collection include a stoneware vase, a bean pot, a cookie jar, porcelain bowls, and various tableware pieces such as embroidered table clothes and placemats. All of the items feature vibrant and uplifting color schemes and design elements.
“All of the items together create an extension of my own world,” said Gohar. “I approach them as a little fantasy or dream.
Image Credit: HAY
Trend Themes
1. Art-inspired Collection - Collaborating with artists, designers, and chefs to create home decor and tableware collections inspired by unique artistic elements could provide fresh and unique home decor ideas.
2. Playful Everyday Objects - Incorporating playfulness into everyday objects for home use, such as bean pots, cookie jars, and embroidered table clothes and placemats, can add a fresh and youthful touch to the design of household items.
3. Positive Hosting - Creating products that evoke positive feelings associated with hosting and entertaining, such as the Spanish concept of Sobremesa, could be a strong marketing tool for brands looking to create an inviting social atmosphere in their products.
Industry Implications
1. Luxury Tableware - Luxury tableware industry could benefit from collaborations with artists and chefs, and incorporating unique and playful elements into their line could appeal to consumers seeking new ideas and fresh perspectives.
2. Home Decor and Accessories - Collaborations with artists and designers could lead to the creation of unique and eye-catching home decor and accessories, such as embroidered table clothes and placemats, that could appeal to consumers seeking new and fresh ideas.
3. Hospitality and Event Services - Event service industry could use the concept of Sobremesa to offer customers an enhanced social experience and promote a more grateful and relaxed atmosphere, creating a pleasant and memorable hosting experience for guests.
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