NEIGHBORHOOD works in collaboration with RUSSEL ATHLETIC on a new collection full of sportswear items that are designed with neutral tones. The capsule is made up of hoodies, crewneck sweaters, and baseball jackets in a minimal color palette.
RUSSELL ATHLETIC has over a century of creating progressive sportswear and refining their notable Pro Cotton Jersey which has moisture-wicking benefits. There are six items in the high-performance capsule in hues of grey, cream, and white. These are detailed with cloth patches and branded logos throughout the entire range. The most notable item in the collection is the baseball jacket that is buttoned down at the front with side seam pockets and a large embroidered logo on the back panel.
Neutral Joint Lifestyle Sportswear
NEIGHBORHOOD and RUSSEL ATHLETIC Joins Forces on a Series
Trend Themes
1. Neutral-toned Sportswear - The trend of creating sports apparel with a minimal color palette is an opportunity to explore and experiment with the use of natural dyes and sustainable materials.
2. Collaborative Capsules - The trend of brands collaborating on exclusive collections provides an opportunity to expand the reach of their audience and offer unique and limited-edition products.
3. Moisture-wicking Technology - The trend of incorporating innovative materials with moisture-wicking benefits into sportswear provides an opportunity for companies to elevate their products' performance and appeal to health-conscious consumers.
Industry Implications
1. Sportswear - The sportswear industry has the opportunity to create innovative, high-performance products that cater to the growing demand for sustainably-made and functional garments.
2. Fashion - The fashion industry has the opportunity to incorporate functional and sustainable sportswear into their collections to cater to a growing interest in a more casual, comfortable style.
3. Textile Manufacturing - The textile manufacturing industry has the opportunity to invest in the research and development of sustainable materials and natural dyes to meet the growing demand for eco-friendly sportswear.