Naturally Pink Frozen Desserts

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Häagen-Dazs' Ruby Cacao Sundaes & Dipped Bars are Brightly Colored

Häagen-Dazs is introducing a collection of ruby cacao products like ruby cacao sundaes, dipped bars and cones, sharing a sweet way for consumers to experience the fourth kind of chocolate in something other than a chocolate bar or a beverage. These frozen treats show off the qualities of naturally pink ruby cacao beans, which come from Ecuador, Brazil and the Ivory Coast, including its fresh and fruity flavors.

While the Ruby Cacao Ice Cream Bars share sweet cream ice cream that's been dipped into a coating of ruby cacao, the Ruby Cacao Crackle Pistachio Sweet Cream Trio Crispy Layers balance the berry notes of the chocolate with nutty flavors and textures.
Trend Themes
1. Ruby Cacao Desserts - Innovation opportunity to create new ruby cacao dessert products and flavors.
2. Naturally Colored Foods - Disruptive innovation opportunity to explore the use of natural colors in food products.
3. Fruit-flavored Chocolate - Innovation opportunity to develop new fruit-flavored chocolate products.
Industry Implications
1. Frozen Desserts - Opportunity for frozen dessert companies to incorporate trendy and unique flavors, such as ruby cacao, into their products.
2. Chocolate Manufacturing - Potential to explore the use of different cocoa varieties to create new chocolate flavors and colors for confectionery products.
3. Snack Foods - Opportunity to develop new snack products that incorporate trendy flavor combinations, like ruby cacao and pistachio sweet cream, while using natural ingredients.

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