This summer, Café Bustelo introduced its first multi-serve iced coffee drinks collection with three Espresso Style Iced Coffee Beverages specifically made to be enjoyed cold from the fridge. The brand beloved for its espresso-style coffee is now joining the refrigerated aisle to better align with the preferences of coffee lovers of all ages.
In the new lineup, there's an Unsweetened variety, as well as a Sweetened alternative that can be enjoyed as-is, or with the addition of milk and sugar. Vainilla is a Target-exclusive flavor in the iced coffee collection and it pairs notes of vanilla and cherry to bring out the best flavors of the the dark roast coffee.
Through subtle details like the bottle silhouette, Café Bustelo pays homage to its expertise in coffee by referencing a traditional brewing method.
Espresso-Style Iced Coffees
Café Bustelo's Iced Coffee Drinks are Ready to Enjoy from the Fridge
Trend Themes
1. Refrigerated Ready-to-drink Coffee - Café Bustelo's entry into the refrigerated beverage aisle highlights the demand for cold, ready-to-drink coffee options.
2. Exclusive Retail Partnerships - The introduction of Target-exclusive flavors underlines the growing trend of brands leveraging retail partnerships for unique product offerings.
3. Multi-serve Beverage Innovation - The launch of multi-serve iced coffee drinks exemplifies the shift towards convenience-focused packaging in the coffee industry.
Industry Implications
1. Beverage - The beverage industry is seeing an increased emphasis on chilled, ready-to-drink coffee products targeting convenience-seeking consumers.
2. Retail - Retailers are increasingly collaborating with popular brands to offer exclusive, in-demand product variations that drive foot traffic and customer loyalty.
3. Packaging - Innovative packaging solutions in the coffee sector, such as multi-serve containers, are addressing consumer desires for convenience and freshness.