K-beauty -- like K-pop -- is getting more and more popular and the Miracle Rose Cleansing Stick by Korean company, Su:m 37 is a perfect example.
Showcased on NBC’s Today Show, the Miracle Rose Cleansing Stick (MRCS) is a cross between a gentle facial cleanser and moisturizer in a stick that leaves your skin clean, soft and smelling lovely. It's made with 90% natural ingredients, combining lemon peel, green tea seed, coconut oil and Damask rose petals.
Su:m 37 may remind some of a certain 90s cult band, but this Asian cult brand has a more thoughtful and serene origin to its name. The colon symbolizes the idea of taking a breathe, while the number 37 refers to the optimal temperature for the product's fermentation in a cedar barrel.
Like many Asian fads, its popularity stems from its rarity. While hard to find, it’s definitely worth the hunt as no other company has been able to copy the complex and delicate fermentation process of the Miracle Rose Cleansing Stick.
Rose Skincare Sticks
The Korean Beauty Company 'Su:m 37' Produced a Rose Cleansing Stick
Trend Themes
1. Natural Skincare - The rising popularity of natural skincare products like the Su:m 37 Miracle Rose Cleansing Stick present an opportunity for the beauty industry to create effective and eco-friendly solutions.
2. Multifunctional Beauty Products - The cross between a gentle facial cleanser and moisturizer in the Su:m 37 Miracle Rose Cleansing Stick presents an opportunity for cosmetic companies to innovate in multifunctional products that save time and provide convenience to consumers.
3. Korean Beauty Products - The growing popularity of Korean beauty products like the Su:m 37 Miracle Rose Cleansing Stick presents an opportunity for the beauty industry to learn from the innovation and unique features of the Korean skincare market and incorporate them into their own products.
Industry Implications
1. Beauty - The Su:m 37 Miracle Rose Cleansing Stick presents an opportunity for the beauty industry to innovate in natural and multifunctional skincare products that cater to the rising demand for eco-friendly and convenient solutions.
2. Cosmetics - The Su:m 37 Miracle Rose Cleansing Stick presents an opportunity for the cosmetics industry to innovate in multifunctional products that provide benefits beyond just enhancing appearance and empower consumers to take care of their skin while saving time.
3. Import/export - The growing popularity of Korean beauty products like the Su:m 37 Miracle Rose Cleansing Stick presents an opportunity for the import/export industry to facilitate the global distribution of these products to meet the high demand in different markets.