As health and wellness continue to be a priority for consumers, Rookie is helping consumers find sustainably sourced, vegan supplements. The brand is the brainchild of full-time working mom Roxanne Wise who wanted to make elite health products accessible for the average person.
Having launched earlier this month, the brand currently boasts five products: Sleep, Immunity, Wake, Well, and Rookie. Sleep boasts melatonin to stimulate (but not replace) your body’s natural supply. Immunity is a delicious, nutrient-packed beverage that can help your body fight illness. Wake is an energy supplement that provides a caffeine perk without the crash. Well is packed with vitamins and minerals known to shorten and reduce cold and flu-like symptoms. Lastly, Rookie is made from organic peas and offers essential protein that is soy-free, dairy-free, gluten-free, and vegan.
Sustainable Vegan Supplements
Rookie Offers Sustainable and Accessible Supplements
Trend Themes
1. Sustainable Supplements - Emerging trend in the health and wellness industry to cater to the environmentally conscious consumers with sustainable supplements production.
2. Vegan Supplements - Increasing demand for vegan supplements as more people opt for plant-based diets and animal welfare concerns continue to grow.
3. Accessible Supplements - The trend to provide affordable and readily available supplements to the average person who values health and wellness.
Industry Implications
1. Health and Wellness Industry - Opportunity for health and wellness companies to invest in sustainable and vegan supplement production to cater to the growing market demand and conscious consumers.
2. Food and Beverage Industry - Opportunity for food and beverage companies to invest in sustainable and vegan supplement production and capitalize on the plant-based trend and consumer demand for eco-friendly products.
3. Pharmaceutical Industry - Opportunity for pharmaceutical companies to invest in sustainable and vegan supplement production while catering to the health and wellness market with eco-friendly products.