#Rooftopbreakup is an Internet phenomenon that is growing and evolving fast. What started simply as comedian Kyle Ayers live-tweeting a couple breaking up on the rooftop has now become a YouTube video.
Interestingly enough, the rooftop breakup video is not all that funny and instead is a little heartbreaking. Even though they say funny things the actors—the woman in particular—come off as being hurt and emotionally frustrated. The acting and production values of the video are surprisingly high quality, considering how fast it was made.
Breakups are never easy. It doesn't matter if it's a rooftop breakup, it's gonna be hard regardless of location. Having the Internet wedge its way into your life, while judging and leaving snarky comments doesn't help much either -- but, it does make for good entertainment.
Social Media Breakup Reenactments
The Rooftop Breakup Has Gone from Live-Tweet to Viral Video
Trend Themes
1. Viral Breakup Videos - Social media storm around videos of breakups gone public present new marketing opportunities to companies in social media, video production or entertainment industries.
2. Authentic Emotion in Online Content - Growing popularity of authentic portrayals of human emotion online can be used as a disruptive innovation opportunity for brands to pivot towards emotionally-based marketing strategies.
3. Real-time Content Creation - Emerging trend of live social media events present a disruptive innovation opportunity for businesses to capitalize on real-time content creation and engagement with their audiences.
Industry Implications
1. Social Media - Social media companies have a major disruptive opportunity to tap into growing trends of video storytelling in the online world.
2. Video Production - Creators of viral videos, like the rooftop breakup reenactment, have the opportunity to create a new niche market in real-time social media content creation.
3. Entertainment - The popularity of breakup reenactments and other authentic portrayals of human emotions in online content represents an opportunity for the entertainment industry to create new and engaging content that speaks to consumers on a deeper level.