The world of luxury fashion is inherently exclusive but Rodarte and Universal Standard are teaming up to make the entirety of the fashion industry much more inclusive—in terms of both prices and sizing.
Rodarte and Universal Standard collaborated on a four-piece capsule collection with styles that can be purchased for under $250, as well as in sizes for women that range from 00 to 40. In the capsule, consumers will find red, white, black and rose versions of a jumpsuit, blouse, dress and skirt. According to Universal Standard, these designs help to "[bridge] the gap between high fashion and elevated essentials, whimsy and wearability, aspiration and inspiration," offering practical yet fashionable, high-end styles for all.
Body-Positive Luxury Fashion
Rodarte and Universal Standard's Collab Features Sizes from 00 to 40
Trend Themes
1. Inclusive Luxury Fashion - The trend of offering high-end fashion items at affordable prices and with a wide range of sizes is a disruptive innovation opportunity.
2. Body-positive Fashion Capsule Collections - The trend of creating capsule collections specifically designed to cater to all body types is a disruptive innovation opportunity.
3. Collaborations for Inclusive Fashion - The trend of designers collaborating with fashion brands to offer inclusive high-end fashion is a disruptive innovation opportunity.
Industry Implications
1. Luxury Fashion Industry - Inclusive luxury fashion can disrupt the traditional exclusivity of the luxury fashion industry.
2. Fashion Retail Industry - The availability of affordable and inclusive high-end fashion can disrupt the traditional fashion retail industry.
3. Fashion Design Industry - The trend of creating fashion designs that cater to all body types can disrupt the traditional fashion design industry's limited focus on certain body types.