Trend Hunter met with the chef and owner of Rock Lobster, Matt Pettit, to find out about his business and how he achieved success in his dream career. Pettit always had a love for food and cooking and he attributed this passion to his mom. He started at the very lowest level working as a busboy and after diligence and a lot of sacrifice, he eventually opened his own seafood restaurant in Toronto, Canada.
He was pushed from youth to get a more stable job but his passion for food continued through his studies and travels. He worked in marketing and sales within the food industry but he still felt like he wanted to be in the kitchen cooking. This desire birthed the idea of Rock Lobster and everything unraveled from there.
It took a lot of commitment to get where he is now but he believes his passion for food -- the art and expression that comes from cooking -- was his major drive that kept him going through the difficult process. He advises that if anyone is considering taking on a new venture, they should "just do it."
Ambitious Seafood Franchises
Go-Getter Chef Matt Pettit Gave Up Everything for His Dream Career
Trend Themes
1. Passion-driven Entrepreneurship - Disruptive innovation opportunity lies in encouraging and supporting individuals to pursue their passion and turn it into a business venture.
2. Seafood Restaurant Boom - Disruptive innovation opportunity exists in creating unique and specialized seafood restaurant concepts to cater to the growing demand in the market.
3. Inspiring Stories of Career Transitions - Disruptive innovation opportunity can be found in creating platforms or resources that share success stories of professionals who transitioned to pursue their dream careers, inspiring others to do the same.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can explore disruptive innovation by encouraging culinary innovation and supporting passionate individuals to start their own food businesses.
2. Hospitality Industry - The hospitality industry can tap into disruptive innovation by creating unique seafood-themed restaurant concepts and providing immersive dining experiences.
3. Career Transition Services - The career transition services industry can leverage disruptive innovation by offering resources, mentorship, and guidance to professionals seeking to switch careers and pursue their passions.