This past August, Robeks Fresh Juices & Smoothies introduced several new dishes that bring a taste of Brazil to its menu. With the Olympics taking place in Rio this year, there has been a growing interest in Brazilian flavors and ingredients. This new smoothie menu allows consumers in North American to sample a bit of Brazilian cuisine by incorporating authentic South American ingredients into their breakfast.
The Robeks' Olympic-inspired menu was introduced in August and will be available until October 2nd. The Brazil's Flavor Destination offerings include the Brazilian Berry Smoothie, the Amazonia Bowl and the Nutty Rio Bowl. The former features tropical fruits such as pineapple and mango, while the two smoothie bowls feature the popular Brazilian superfood Zola açaí.
Olympic-Inspired Smoothie Bowls
Robeks' Newest Smoothie Bowls Feature Authentic Brazilian Flavors
Trend Themes
1. Brazilian Flavors Trend - More and more consumer products incorporating authentic Brazilian flavors and ingredients are being introduced in the North American market.
2. Olympic-inspired Menu Trend - Restaurants and food chains are introducing menus that feature dishes inspired by Olympic host countries.
3. Superfood Incorporation Trend - Superfoods, particularly those of South American origin, are becoming more popular ingredients for food and beverage products.
Industry Implications
1. Food and Beverage Industry - There is an opportunity for food and beverage companies to incorporate authentic Brazilian flavors and superfood ingredients in their products.
2. Restaurant Industry - Restaurants can attract customers by offering menus featuring dishes inspired by current events, such as the Olympics.
3. Fitness and Wellness Industry - Companies in the fitness and wellness industry can promote superfoods like Zola acai as part of a healthy diet.