Taking inspiration from Ice Bucket Challenge, India now has its own version of the charitable campaign called the Rice Bucket Challenge, which aims to help feed the hungry.
As India is home to a quarter of the world's population of undernourished and hungry people, the campaign devised by journalist Manju Latha Kalanidhi adapts the viral campaign for another worthy cause. Rather than dumping a bucket of icy cold water on your head to raise awareness for ALS, the Rice Bucket Challenge has people fill a bucket full of rice and "Go to the nearest needy person and give it to them." Then, participants are encouraged to document the exchange with a photo, share it online and tag friends to also take on the challenge to inspire more to do the same.
Hunger-Fighting Campaigns
India's Rice Bucket Challenge Immediately Helps the Hungry
Trend Themes
1. Charitable Challenges - More viral campaigns that inspire people to get involved in charitable causes beyond giving money or other resources.
2. Social Media Activism - The use of social media platforms to bring social change and promote activism among individuals.
3. Localized Philantrophy - Initiatives that focus on specific communities and regions to address local hunger and poverty issues.
Industry Implications
1. Non-profit - Non-profit organizations that facilitate public engagement in charitable campaigns and social impact initiatives.
2. Social Media - Social media platforms and companies that provide tools and features to facilitate online engagement and awareness campaigns.
3. Food Distribution - Companies and organizations that deal with food production and distribution to address hunger issues and food waste management.