For the first time ever, Fortnite is venturing into the health and beauty space with the Revolution Beauty x Fortnite collaboration. This collection features fan-favorite characters like Peely, Supply Llama and Cuddle Team Leader and it promises to appeal to the players behind the 500 million registered accounts worldwide.
In this accessibly priced beauty collab, consumers will find 27 colorfully packaged products like the Revolution x Fortnite Peely Banana Mousse Mask, Supply Llama 9 Pan Shadow Palette, and Cuddle Team Leader Nail Polish. These gaming-themed beauty staples for late Gen Z and Gen Alpha are all priced at $12 and under, and this limited-edition collection will be available exclusively in-store and online at Walmart nationwide.
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Trend Themes
1. Gamer-targeted Beauty Collaborations - The beauty industry can partner with popular video games to create exclusive collections aimed at gamers.
2. Limited-edition Gaming-themed Beauty Products - Beauty brands can offer limited-edition product lines based on fan-favorite gaming characters to attract the growing population of gamers.
3. Affordable Beauty for Gen Z and Gen Alpha - The beauty industry can create affordable product lines targeting Gen Z and Gen Alpha consumers with themes that resonate with their lifestyle and interests.
Industry Implications
1. Beauty Industry - Beauty companies can tap into gaming culture to create targeted product lines and expand their consumer base.
2. Video Game Industry - Video game companies can collaborate with the beauty industry to diversify their product offerings and create a new streams of revenue.
3. Retail Industry - Retailers can create exclusive partnerships with beauty and gaming brands to offer unique products and drive foot traffic to their stores.