IKEA Sweden devised a Retail Therapy site that promotes its products in a fun way and at the same time, boosts its SEO. Rather than featuring products with their usual names, the furniture giant opted to rename common household items to reflect some of the most-searched-for familial and relationship issues. Now, searching for something like "how to say I'm not interested" calls up a garlic press, or a query for "how to know if he loves me" returns an ironing board.
The Retail Therapy site from IKEA also includes mirrors, shelving units, napkins and other solutions big and small that promise to solve everyday problems and quarrels. While the SLADDA bicycle has been renamed to represent a solution for eating too many Swedish meatballs, other favorites include maps to help people find their way back to one another.
Household Problem Solver Campaigns
IKEA Sweden's Retail Therapy Site Renames Products for the Home
Trend Themes
1. Marketing Through Retail Therapy Sites - Retail therapy sites can be a unique and fun way to promote products, boost SEO, and drive engagement by offering solutions to common everyday problems.
2. Renaming Common Household Items for Emotional Appeal - Renaming common household items to reflect emotional concerns or issues can be a disruptive and innovative way to capture consumer attention and promote products.
3. Problem-solving Products - Offering problem-solving products, including furniture, household items, and other unconventional solutions, can appeal to consumers looking for practical and creative ways to solve everyday problems.
Industry Implications
1. Furniture and Home Goods Retailers - Furniture and home goods retailers can capitalize on the trend of problem-solving products to provide innovative and creative solutions for customers seeking practical solutions and emotional appeal.
2. Marketing and Advertising - The marketing and advertising industry can use retail therapy sites and emotional appeals to promote products and drive engagement, ultimately boosting sales and brand awareness.
3. SEO and Digital Marketing - SEO and digital marketing professionals can use the renaming strategy employed by IKEA to improve search engine rankings and attract attention in unique and creative ways.