Over the past few years, Pret A Manger has experimented with the opening of dedicated pop-up shops and permanent Veggie Pret retail locations for the enjoyment of a growing number of vegetarian and flexitarian consumers. Now, Pret A Manger is also launching vegetable-only retail fridges in shops across the UK.
The fridges will offer monthly veggie and vegan meals, alongside Chef's Specials. Pret A Manger has also remarked that its summer initiative will be supported by a "a new campaign which aims to encourage more meat eaters to try our veggie options."
Back in 2015 when Pret A Manger first began putting an emphasis on catering to a demand for plant-based foods, it launched a poll that asked if consumers would rather see it Open a Veggie Pret, A Veggie Fridge in Every Shop or leave Pret as it is. 52% of consumers who participated in the poll voted in favor of veggie fridges.
Vegan-Friendly Retail Fridges
Pret A Manger's Fridges are Filled with Plant-Based Foods for All
Trend Themes
1. Plant-based Foods - Disruptive innovation opportunity: Expanding the range of plant-based foods in retail fridges to cater to the growing demand of vegetarian and flexitarian consumers.
2. Veggie and Vegan Meals - Disruptive innovation opportunity: Developing monthly veggie and vegan meal options to provide more variety and choice for consumers.
3. Meat Eaters Trying Veggie Options - Disruptive innovation opportunity: Implementing a campaign to encourage more meat eaters to explore and try veggie options in order to attract new customers.
Industry Implications
1. Food Retail - Disruptive innovation opportunity: Introducing vegetable-only fridges in retail shops to revolutionize the way consumers perceive and access plant-based food options.
2. Health and Wellness - Disruptive innovation opportunity: Collaborating with health and wellness industries to create innovative plant-based meal options that are both nutritious and appealing to a wider range of consumers.
3. Advertising and Marketing - Disruptive innovation opportunity: Designing and implementing effective marketing campaigns to promote the benefits and taste of veggie and vegan meals, targeting both existing and new customers.