During the "September Surge," there's an increase in job opportunities across industries but 75% of resumes sent are never read, prompting Pizza Hut to launch "ResZAmes" to help job-seekers navigate heightened competition and distinguish themselves in a crowded field.
In the toughest job market, New York City, Pizza Hut is delivering a helping hand to applicants by printing their resumes directly on pizza boxes and hand-delivering them to corporate headquarters of customer's choosing for free. Inside every ResZAme pizza box is a medium-sized cheese pizza that arrives hot and fresh to capture the attention of a potential employer and make a lasting first impression during a time of increased hiring activity.
Online, Pizza Hut is accepting submissions for ResZAmes for a limited time through September 22nd, 2024.
Pizza Box Resumes
Pizza Hut's "ResZAmes" Support Job Seekers During the September Surge
Trend Themes
1. Creative Job Application Methods - Innovative approaches like printing resumes on pizza boxes to stand out during competitive hiring periods.
2. Branded Resume Services - Leveraging well-known brands to assist job seekers in creating memorable and impactful resumes.
3. Direct-to-employer Delivery Services - Utilizing delivery services to place job applications directly in the hands of potential employers in unique formats.
Industry Implications
1. Quick Service Restaurants - Restaurants exploring beyond traditional food services to offer value-added experiences and services for customer engagement.
2. Human Resources - HR departments adopting novel methods to sift through the influx of resumes and spot standout candidates.
3. Marketing Services - Marketing firms developing unique campaigns that merge product offerings with personalized customer experiences to create memorable brand interactions.