Pizza Hut is helping those who are seeking jobs with the ResZAmes, which are resume deliveries arriving in a pizza box to potential employers. It was found that about 75% of resumes are not being read and the ResZAmes service aims to make candidates stand out in the job market. Job hunters can visit the ResZAmes website, upload their resumes, and select the zip code of their desired employer. Pizza Hut selects some to print and hand deliver from there with a medium cheese pizza.
Chief Marketing Officer at Pizza Hut, Melissa Friebe shares "We know finding a job can be daunting especially during this key hiring season, so we wanted to lend a hand to our job seeking customers and help them break through the clutter. By combining Pizza Hut’s iconic pizza boxes with job seekers’ resumes, we are hoping to help resumes drum up the same excitement as office pizza and help the applicant make a lasting impression. Who could possibly ignore a resume when it is delivered as a delicious pizza?"
Pizza Box Resume Deliveries
Pizza Hut's ResZAmes Optimizes the September Surge of Job Opps
Trend Themes
1. Creative Job Applications - Job seekers are leveraging unconventional methods, like delivering resumes in pizza boxes, to capture the attention of potential employers.
2. Branded Job Hunt Services - Companies are blending their signature products with job application processes to create memorable experiences for both applicants and hiring managers.
3. Targeted Resume Deliveries - Services that allow job seekers to pinpoint specific employers through curated delivery options are emerging as a unique way to stand out.
Industry Implications
1. Food and Beverage - The food and beverage sector is incorporating innovative marketing strategies to support societal needs, such as using pizza deliveries to assist job seekers.
2. Recruitment - Recruitment agencies and services are exploring novel approaches to differentiate job candidates and enhance their visibility through creative delivery methods.
3. Marketing and Advertising - The marketing and advertising industry is capitalizing on unique product integrations to create engaging and memorable brand experiences.