In order to acknowledge Restart a Heart Day, which is held on the 16th of October, the British Heart Foundation launched a unique campaign on Twitter that brings attention to the fact that few people know how to perform life-saving CPR.
The Twitter campaign included a tweet that calls for social media users to give the post a like by pressing the heart icon in order to "see what happens next." From there, users are automatically tweeted back by a bot that reveals a crucial message about CPR and a link to a video about the British Heart Foundation's 'Nation of Lifesavers.'
In receiving thousands of likes and retweets, the British Heart Foundation's message was easily shared, informing people about the many training opportunities that happen across the UK.
Interactive Heart Campaigns
The British Heart Foundation Took to Twitter for 'Restart a Heart Day'
Trend Themes
1. Social Media Campaigns - Interactive social media campaigns like British Heart Foundation's Twitter campaign can create awareness and engagement among the audience, providing opportunities for social media marketing.
2. Automated Chatbots - Incorporation of automated messaging systems like British Heart Foundation's bot can provide targeted information to customers, saving time for businesses.
3. CPR Training & Education - Increased focus on training and education programs for CPR like the 'Nation of Lifesavers' can create more awareness and prepare individuals to handle such situations.
Industry Implications
1. Non-profit Organizations - Using social media campaigns and interactive technology can help non-profits like British Heart Foundation to raise awareness and funds for their initiatives.
2. Healthcare Services - Automated chatbots can be incorporated into healthcare services to provide instant and personalized assistance to patients and visitors.
3. Education and Training - Increased focus on CPR training and education programs like 'Nation of Lifesavers' can create opportunities for training and education providers to offer specialized courses and certifications.