Rèphr, a brand that is known for its makeup brushes, is now venturing into the creation of skincare for the first time and it is focused on perfecting its formulas in a unique way. The brand is getting its start in the world of skincare with the Hydration Cream, which is now available as part of a pay-what-you-want model.
By making its skincare as accessible to all as possible, the brand is centered on collecting detailed user feedback to continuously improve the product. In exchange for honest, in-depth customer feedback, Rèphr makes its full-size prototypes accessible to consumers who want to have their say, and potentially get the innovative skincare products for free.
With its feedback model, the brand is devoted to taking the community's feedback to make improvements and necessary changes before the official product launch later in the year.
Sliding-Scale Skincare Prototypes
Rèphr Offers Pay-What-You-Want Pricing & a Feedback Model
Trend Themes
1. Accessible Skincare Offerings - Brands can offer pay-what-you-want pricing models and collect customer feedback to create accessible, innovative skincare products.
2. Community-driven Product Development - Creating a feedback model that invites customers to share their thoughts and make changes to products helps brands develop community-driven, innovative skincare solutions.
3. Prototype Testing for Skincare Products - Prototyping and testing skincare products through pay-what-you-want models can lead to innovative product improvements and a loyal community of customers.
Industry Implications
1. Skincare Industry - Skincare brands can adopt pay-what-you-want pricing and feedback models to create more inclusive, community-driven products, disrupting the industry and attracting new customers.
2. Beauty Industry - Feedback models and pay-what-you-want pricing can help beauty brands create innovative, accessible skincare solutions and stand out in the crowded industry.
3. Consumer Goods Industry - By offering prototype testing through pay-what-you-want pricing and using community feedback to enhance products, consumer goods brands can disrupt the industry and build customer loyalty.