To help those who feel like their relationship is crumbling, Philadelphia Cream Cheese created a campaign where couples can apply to have $150 in couples therapy fees reimbursed. The Kraft Heinz brand campaign takes a lighthearted approach to explaining the "last-bite dilemma" but it also touches on relationship problems that go beyond disagreements over food.
The campaign is not only a timely one for Valentine's Day but also a helpful reminder for people to seek help when they need it, especially as couples have been spending extended amounts of time with one another during the pandemic and may find their relationship feeling more strained than usual. People have until February 23rd to apply to be reimbursed for a therapy session by Philadelphia Cream Cheese.
Cheesecake-Themed Therapy Campaigns
Philadelphia Cream Cheese is Covering Couples Therapy Fees
Trend Themes
1. Relationship Therapy Campaigns - Brands can offer to reimburse couple therapy fees to help individuals seek healthy relationships.
2. Mental Health Awareness Campaigns - Encouraging people to talk about their mental health can help reduce the stigma around seeking therapy.
3. Humorous Advertising Campaigns - Brands can use lighthearted messages to tackle serious topics and reach a wider audience.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can use campaigns like this to show that they care about their customers' well-being.
2. Mental Health - More businesses can offer therapeutic benefits to address the growing demand for mental wellness services.
3. Marketing and Advertising - The use of humor in advertising campaigns can disrupt traditional forms of advertising and generate more engagement.