Krispy Kreme has once again teamed up with Reese’s to debut the aptly named Reese’s Salty Sweet Doughnuts collection.
Inspired by the iconic chocolate and peanut butter combination of Reese’s products, the new doughnut collection features a delicious blend of sweet, salty, and nutty flavors. In total there are three new doughnuts in the collection and each one features all-new ingredients like pretzels, potato sticks, and salted caramel icing. For instance, the new Reese’s Salty Sweet Crunch Doughnut is filled with Reese’s peanut butter Kreme filling, topped with Reese’s peanut butter icing, drizzled in Hershey’s milk chocolate icing, and then finished, with a garnish of sea salt praline pretzels. On the other hand, the new Reese’s Salty Sweet Crisp Doughnu is topped with potato sticks and a dollop of Reese’s peanut butter Kreme filling, while the Reese’s Outrageous Doughnut is finished with salted caramel icing.
All three of the new Reese’s Salty Sweet Doughnuts are available now for a limited time.
Peanut Butter Doughnut Collections
Krispy Kreme Just Debuted New Reese’s Salty Sweet Doughnuts
Trend Themes
1. Salty-sweet Hybrid Desserts - A trend of combining salty and sweet flavors in desserts is emerging, and creating hybrid desserts like the Reese's Salty Sweet Doughnut collection can disrupt the traditional dessert industry.
2. Unconventional Doughnut Ingredients - There is a trend of incorporating unique ingredients like pretzels and potato sticks into doughnut recipes, creating new flavor profiles and opportunities for innovation in the baked goods industry.
3. Collaboration and Co-branding - Collaborating with well-known brands is a trend to create new products with complementary flavors and established brand recognition, which can be disruptive and differentiate companies in the food and beverage industry.
Industry Implications
1. Dessert Industry - The dessert industry can create new hybrid salty-sweet desserts, like the Reese's Salty Sweet Doughnut collection, to meet the increasing demand for new and unique flavors and disrupt the industry.
2. Baked Goods Industry - Incorporating unconventional ingredients like pretzels and potato sticks in doughnut recipes presents an opportunity for innovation and differentiation in the baked goods industry, and can disrupt traditional baked good product offerings.
3. Food and Beverage Industry - Collaborating with well-known brands like Krispy Kreme and Reese's creates new product offerings and opportunities for differentiation in the crowded food and beverage industry.