For decades, Reebok has empowered active consumers with high-performance footwear and apparel, and it's unlocking new levels of support by expanding into Reebok-branded supplements to enhance overall wellness and optimize performance.
In partnership with Generation Joy, Reekbok's performance line of nutritional supplements are coming to consumers in the United States and Canada via department stores, specialty retailers and online channels. The lineup supporting sports and wellness specifically focuses on endurance and recovery with solutions like protein, collagen, vitamins, hydration supplements and pre-workout and post-workout solutions.
Everyday athletes and feel-good movement enthusiasts can look forward to reenergizing with creatine and electrolyte formulas from the range of Reebok-branded supplements in fun flavors like Sour Green Apple, Rocket Moon Pop and Strawberry Lemonade.
Branded Performance Supplements
Reebok-Branded Supplements are Coming to North America
Trend Themes
1. Branded Sports Supplementation - Reebok's foray into branded supplements showcases a trend where sportswear brands are extending their influence into nutritional products.
2. Endurance and Recovery Supplements - The focus on endurance and recovery, with products like protein and hydration solutions, underscores a growing market for targeted performance support.
3. Flavor Innovation in Supplements - The introduction of unique flavors such as Sour Green Apple and Rocket Moon Pop highlights the trend of making performance supplements more appealing and enjoyable.
Industry Implications
1. Sports Nutrition - With brands like Reebok entering the market, the sports nutrition industry is seeing increased integration of branded performance-enhancing products.
2. Wellness Retail - The availability of Reebok's supplements in department stores and specialty retailers points to expansion opportunities within the wellness retail industry.
3. E-commerce Health Products - The online distribution of branded supplements captures the e-commerce segment's role in delivering health and wellness products to a broad consumer base.