The Ghost x TMNT Products are Launching at GNC Locations
Michael Hemsworth — May 6, 2022 — Marketing
References: ghostlifestyle & drugstorenews
The Ghost x TMNT products are arriving to provide consumers with a solid dose of 90s nostalgic alongside a range of stimulating ingredients that will support their lifestyle. The products were created in collaboration with Nickelodeon with the recognizable Teenage Mutant Ninja Turtles imagery emblazoned onto the label. The products come in the form of Legend, Pump, Gamer and Gamer Non-Stim, which are each targeted towards the specific needs of different consumers.
Co-Founder and CEO of Ghost Daniel Lourenco commented on the new Ghost x TMNT products saying, "I grew up watching and obsessing over the ‘Teenage Mutant Ninja Turtles,’ so this exclusive GNC launch is one of the most exciting collaborations we’ve ever done. Even as licensing becomes more prevalent within sports nutrition, Ghost’s authentic and collaborative approach is unmatched. From the inspired products to the merch and apparel, the Ghost x TMNT partnership is equal parts nostalgic and innovative … this first release is just the beginning.”
Co-Founder and CEO of Ghost Daniel Lourenco commented on the new Ghost x TMNT products saying, "I grew up watching and obsessing over the ‘Teenage Mutant Ninja Turtles,’ so this exclusive GNC launch is one of the most exciting collaborations we’ve ever done. Even as licensing becomes more prevalent within sports nutrition, Ghost’s authentic and collaborative approach is unmatched. From the inspired products to the merch and apparel, the Ghost x TMNT partnership is equal parts nostalgic and innovative … this first release is just the beginning.”
Trend Themes
1. Nostalgic Supplements - There is potential to create more 90s themed supplement products that capitalize on consumers' nostalgia.
2. Collaborative Licensing - More businesses could collaborate with iconic entertainment brands to provide exclusive products and innovative marketing strategies.
3. Targeted Supplements - Creating supplements that are specifically targeted towards different consumer needs could be a potential area for growth and innovation.
Industry Implications
1. Sports Nutrition - The sports nutrition industry could benefit from incorporating nostalgic branding collaborations to appeal to consumers.
2. Supplement Manufacturing - Manufacturing companies could invest in creating targeted supplement products for different consumer needs.
3. Entertainment Licensing - Entertainment companies could explore licensing agreements with supplement companies to create unique and exciting product lines.
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