The Redwood Empire Whiskey 'Buy a Bottle, We’ll Plant a Tree' initiative has been created by the distiller as a way to combat against deforestation and further entrench the brand's connection to the forest.
The brand has planted 500,000 trees since 2019 as part of the initiative, which translates to impressive benefits for the environment. The initiative was created in partnership with Trees for the Future and runs alongside a national partnership that took place during Earth month with One Tree Planted.
Founder and Managing Partner of Purple Brands Derek Benham commented on the Redwood Empire Whiskey 'Buy a Bottle, We’ll Plant a Tree' initiative saying, "Since we launched our partnership with Trees for the Future in 2019, we never thought we’d plant so many trees in such a short time span. We’ll continue to grow our efforts alongside the rapid growth of our craft whiskeys."
Distiller Tree Planting Initiatives
Redwood Empire Whiskey Has Planted 500,000 Trees
Trend Themes
1. Eco-partnered Initiatives - Partnering with an eco-conscious organization could be a disruptive innovation opportunity for brands connected with environmental conservation.
2. Socially Responsible Marketing - Creating socially responsible marketing campaigns like 'Buy a Bottle, We’ll Plant a Tree' could become a trend that attracts consumers who desire a positive impact on the environment.
3. Sustainable Manufacturing Processes - Investing in sustainable manufacturing processes could become a trend as companies realize the importance of reducing their environmental impact.
Industry Implications
1. Spirits and Liquor - Spirits and liquor industries could benefit from eco-partnered initiatives like 'Buy a Bottle, We’ll Plant a Tree' to attract socially conscious consumers.
2. Environmental Conservation - Environmental conservation organizations could benefit from partnering with brands that can sponsor eco-initiatives as a way to fund their mission.
3. Manufacturing - Manufacturing industries could benefit from transitioning towards sustainable processes to reduce environmental impact and appeal to socially conscious consumers.