In order to give people in Romania a reason to donate blood, especially as the country is in short supply, a unique campaign was set up to coincide with the upcoming Untold Festival.
As a music event that's being hosted in Dracula's hometown of Transylvania, the event is asking people to trade their blood for a ticket. In partnership with Romania's National Institute for Blood Transfusions, mobile blood donation stations are being set up and for each person that makes a donation, they are rewarded with a free pass to the event. Considering that attending a music festival can be expensive, this is an affordable way to seek entertainment and potentially save a life at the same time.
Another standout campaign that drove people to donate blood took the form of a pop-up shop where fans could purchase Walking Dead merchandise. Although there is hardly anything fun about having blood drawn, the activity can be encouraged with the right kind of marketing.
Blood-Bartering Tickets
The Untold Festival Offers Free Tickets as a Reason to Donate Blood
Trend Themes
1. Blood-bartering Campaigns - The use of unique campaigns that incentivize blood donations with rewards like free event tickets or merchandise.
2. Mobile Blood Donation Stations - The set-up of mobile donation stations in partnership with organizations, making blood donations more accessible and convenient.
3. Creative Marketing Strategies - The implementation of creative marketing strategies to encourage blood donations, such as tying them to popular cultural events like music festivals or pop-up shops.
Industry Implications
1. Healthcare - The healthcare industry can explore partnerships with event organizers to set up blood donation stations at concerts and festivals.
2. Event Planning - Event planning companies can launch blood-bartering campaigns as a unique way to attract attendees and contribute to a good cause.
3. Marketing and Advertising - Marketing and advertising agencies can develop creative strategies to promote blood donations and incentivize participation through innovative rewards.