Portfolio Beverages Inc. has launched Real Good Tea, a new premium line of functionally infused teas formulated with natural ingredients and jam-packed with beneficial vitamins.
Created to provide tea-lovers with "the perfect blend of taste and function," these specialty, canned teas contain a wide variety of flavorful botanicals, health-boosting vitamins, and high-quality hemp extract. The new line is being offered in four blends including 'Rise-Up,' 'Stay Well,' 'Destress,' and 'Wind Down,' each of which is brewed with unique teas to support different functions and flavors.
"Our team felt Real Good Tea would be a health-conscious alternative to the market options that are overloaded with artificial sugars and other additives," said Tamika Carlton, Director of Marketing for Portfolio Beverages, Inc.
Functionally-Focused Teas
Real Good Tea Launches with Four Health-Conscious Tea Blends
Trend Themes
1. Functionally-infused Beverages - Opportunity for beverage companies to incorporate natural ingredients and vitamins to enhance functionality and appeal to health-conscious consumers.
2. Specialty Tea Blends - Opportunity for tea companies to create unique blends with specific functions to stand out in a competitive market and provide health-focused options for consumers.
3. Hemp Extract Products - Opportunity for companies to incorporate hemp extract into product lines to cater to the growing demand for CBD and its potential health benefits.
Industry Implications
1. Beverage Industry - Opportunity for companies to innovate and adapt to changing consumer preferences towards functional, natural, and health-focused beverages.
2. Tea Industry - Opportunity for companies to create specialty tea blends with unique functions and flavors to appeal to health-conscious consumers seeking natural remedies.
3. CBD Industry - Opportunity for companies to incorporate hemp extract into products for medical and wellness purposes, and to cater to consumers looking for natural and alternative solutions.