Starbucks has specialized in culture-specific drinks in the past, like the red bean Frappucino in China, but now they've moved to the Muslim culture. To celebrate Ramadan this year, the coffee company has released the Date Frappucino. The special beverage will be available throughout the holy month in the Middle East.
"The Date Frappuccino deliciously combines date juice â€" the favourite Arab festive fruit - with Starbucks finest coffee beans, blended with milk and ice and topped with a swirl of rich cream and date drizzle giving it a distinguished traditional Arabic taste," Al Bawaba reports.
Just as they do in the West, Starbucks introduced complimentary foods items. While we're having Pumpkin Spice Frappucinos and Chocolate Cinnamon loaf, they're pairing their blended beverages with the Pistachio Date Cake and Almond & Date Delight ("a sweet treat of almond crust stuffed with a rich date puree topped with sprinkles of icing sugar crumbles.")
Ramadan Frappucino
Starbucks Caters To Muslims
Trend Themes
1. Culture-specific Drinks - Opportunity to create new and unique beverages that cater to specific cultural preferences, such as the Date Frappucino for Ramadan.
2. Cultural Celebrations - Opportunity to align marketing and product offerings with cultural celebrations, like Starbucks did for Ramadan.
3. Localized Menus - Opportunity to develop region-specific menus to cater to the tastes and preferences of different cultures, as Starbucks did in the Middle East.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunities in creating culturally relevant food and beverage products.
2. Hospitality - Opportunities to provide culturally tailored experiences and offerings in the hospitality industry, such as specialized drinks and menu items during cultural celebrations.
3. Retail - Opportunity for retail businesses to create and promote culturally specific products to target specific customer segments.