Tropic Thunder hasn’t even hit theatres yet and already Ben Stiller fans can’t hide their excitement for the new flick. Paramount’s clever marketing is no doubt to thank for generating pre-movie buzz. They teamed with the cast of the new movie to shoot a series of goofy promos related to Tropic Thunder.
Rain of Madness, which runs under the slogan, "Before the thunder… comes the madness," is such a publicity stunt. It’s a spoof documentary by Jan Jürgen, a German who exposes "the frenzy, the insanity and the madness surrounding the filming of ‘Tropic Thunder,’ one of the most ambitious war films ever made."
As it says on the site, "What will follow is a raw, unedited, look behind the fetid flesh curtain known to you and me as simply ‘Hollywood.’
"Danke you for taking this journey with me."
Paramount will be releasing more pre-movie promos before Tropic Thunder hits screens August 15, so stay tuned!
Here’s another:
Pre-Movie Mockumentaries
Rain of Madness Spoofs Tropic Thunder
Trend Themes
1. Pre-movie Mockumentaries - Paramount's clever marketing with a pre-movie mockumentary generates pre-movie buzz for Tropic Thunder and sets an example for other movie studios to create innovative content for promoting their movies.
2. Spoof Documentaries - Rain of Madness, a spoof documentary by Jan Jürgen, exposes the frenzy, the insanity, and the madness surrounding the filming of a movie, setting an example for content creators to construct spoof documentaries for promoting a product or idea.
3. Raw Unedited Look - Rain of Madness offers a raw, unedited, look behind the scenes of a movie set, opening new opportunities for content creators to offer an unfiltered look at industry behind-the-scenes to create more engaging content.
Industry Implications
1. Movie Studios - Movie studios can follow Paramount's example of creating pre-movie mockumentaries to generate pre-movie buzz and hype for their movies.
2. Content Creation - The concept of spoof documentaries can be extended beyond the film industry to promote a product or idea in a humorous way, creating an opportunity for content creators to experiment with the format.
3. Entertainment Industry - Rain of Madness offers a rare look behind the scenes of the movie industry, setting an example for other facets of the entertainment industry to explore new ways of creating and distributing raw and unedited behind-the-scenes content.