RaffleDog is a website that gives users free prizes through various weekly raffles. They have both local and national sponsors. Some of their past sponsors include Amazon and ThinkGeek.
RaffleDog claims to have to strings attached; they simply want to bring back the fun of raffling like in the good old days. To keep up the fun, RaffleDog records a raffle picked from a fishbowl and posts it live on their website.
Implications - This is the kind of novelty-based excitement I hoped more technologically advanced companies would invest in. As we continue our progression into the digital age, there is a fear we'll lose touch with some of the folksy elements that have been a big part of lives for generations. Raffledog is doing its part, let's hope more companies do theirs.
Real-Time Online Raffles
Raffledog Gives Users Free Sponsored Prizes with Live Draws
Trend Themes
1. Real-time Raffles - Companies can utilize real-time raffles to create excitement and engagement among customers.
2. Sponsorship Marketing - Brands can leverage sponsorship marketing by partnering with companies like Raffledog to reach new audiences and drive sales.
3. Social Media Promotion - Using social media platforms to promote online raffles can lead to increased brand awareness and engagement.
Industry Implications
1. E-commerce - E-commerce companies can use Raffledog's model to incentivize purchases and encourage customer loyalty.
2. Marketing - Marketing agencies can use Raffledog's real-time raffle concept to create unique and engaging campaigns for clients.
3. Entertainment - Entertainment companies can use Raffledog's concept to create interactive experiences and engage with fans in real-time.