Crackers and other crunchy snacks are often associated with being a high-carb option to munch on, but the Quest Cheese Crackers have been created to offer consumers a decidedly different option.
The crackers boast a crunchy texture and extra-flavorful profile that has 10-grams of protein in every serving with just five-grams of net carbs. The crackers are being launched with the help of DJ Steve Loki with a special media campaign that includes the #QuestCheeseParty challenge for consumers to partake in on TikTok.
Chief Marketing Officer at Simply Good Foods Linda Zink spoke on the Quest Cheese Crackers saying, "Quest is all about supporting consumers by delivering on taste, while also offering the macros they are seeking. We are excited to launch Quest cheese crackers, a cheesy option that satisfies this appetite for snacking, while providing a protein boost without a ton of net carbs."
Protein-Packed Cheese Crackers
Quest Cheese Crackers Have 10-Grams of Protein Per Serving
Trend Themes
1. Protein-packed Snacks - There is a growing demand for snacks with high protein content, offering an opportunity for companies to create new products in this category.
2. Low Carb Snacking - Consumers are seeking out snacks with lower carb content, presenting an opportunity for companies to innovate within this space.
3. Tiktok Food Challenges - The #QuestCheeseParty challenge on TikTok demonstrates the potential for brands to leverage social media platforms for creative and engaging marketing campaigns.
Industry Implications
1. Snack Manufacturing - Snack manufacturers can develop protein-packed and low-carb snack options to meet the evolving demands of consumers.
2. Dairy Product Manufacturing - Dairy product manufacturers can explore the development of cheese-based snacks that provide high protein content and low net carb content.
3. Social Media Marketing - Companies can leverage social media platforms like TikTok to create fun and engaging marketing campaigns to reach new audiences.