Einstein Bros. Bagels' Bacon & Queso Egg Sandwich provides a taste of the brand's signature queso for breakfast, along with double-whipped jalapeño salsa shmear and spicy green chilies. The sandwich is altogether smoky and spicy, thanks to other additions like smoked applewood bacon and seasoned cage-free eggs.
As Chad Thompson, head of culinary innovation at Einstein Bros. Bagels, says "Everyone loves queso, but until now, it has stayed off the breakfast table - for no good reason." The texture-packed breakfast sandwich is a new menu addition to look forward to this fall, and cheese lovers will also be able to enjoy the new queso on existing Einstein Bros. sandwiches.
Smoked queso has captured the interests of foodies over the summer and this new sandwich packs this popular flavor into a treat that can be enjoyed first thing in the morning.
Breakfast Queso Sandwiches
Einstein Bros. Bagels' Bacon & Queso Egg Sandwich is Spicy & Smoky
Trend Themes
1. Breakfast Queso Trend - This trend presents an opportunity for other quick-service restaurant chains to incorporate more diverse and exciting breakfast sandwiches into their menus.
2. Spicy Breakfast Trend - With the popularity of spicy flavor profiles, this trend presents an opportunity for brands to incorporate more bold and spicy breakfast items into their menu offerings.
3. Cheese Breakfast Trend - With the rise of innovative breakfast sandwiches featuring a variety of cheeses, this trend presents an opportunity for manufacturers to develop new cheese products to cater to the breakfast market.
Industry Implications
1. Quick Service Restaurants - With the introduction of creative new breakfast sandwiches, this trend presents an opportunity for quick-service restaurant chains to differentiate their menu offerings and attract new customers.
2. Cheese Manufacturers - With the growing popularity of cheese in breakfast sandwiches, this trend presents an opportunity for cheese manufacturers to expand their product lines and create new cheese products that cater to the breakfast market.
3. Food Delivery Services - This trend presents an opportunity for food delivery services to partner with quick-service restaurant chains to offer an expanded breakfast menu, satisfying consumer demand for a wider variety of breakfast options.