Qdoba is cranking up the heat this fall with the debut of its new Queso Apocalypto.
Described as the brand's "spiciest queso yet," the new Queso Apocalypto dip is said to be even hotter than the existing Queso Diablo. In fact, the new version takes Qdoba's signature Queso Diablo and tops it with spicy salsa roja, fiery hot crunchies, habanero salsa, and some pickled jalapenos – all of which add entirely new layers of heat. As Kim Zamir, Vice President of Marketing at Qdoba, said in a recent press release, "At Qdoba, we believe queso should be celebrated every day, not just on National Queso Day. Spicy foods are one of this year's hottest (literally) food trends, and QDOBA has a passion for innovating new menu items our fans will love."
Ultra-Spicy Queso Dips
Qdoba's New Queso Apocalypto is Its "Spiciest Queso Yet"
Trend Themes
1. Ultra-spicy Foods - Increasing consumer interest in extreme heat levels in food products can drive new and adventurous culinary experiences.
2. Enhanced Queso Variations - Innovative toppings and flavor combinations for traditional queso dips can attract consumers seeking novel and intense taste sensations.
3. Marketing Through Spice - Brands leveraging the popularity of spicy food trends in their marketing strategies can enhance engagement and customer loyalty.
Industry Implications
1. Food and Beverage - Culinary businesses can adapt to emerging consumer preferences for ultra-spicy products, transforming traditional dishes into bold, exciting taste experiences.
2. Restaurant Chains - Fast-casual dining establishments can harness the excitement around extreme heat levels to create distinctive, enticing menu items that drive foot traffic.
3. Spice Manufacturing - Producers of spices and hot sauces can cater to the high demand for intensely spicy ingredients, supported by the growing trend of ultra-hot food items.