Quaker Protein Strawberries & Cream has been launched in the UK by PepsiCo-owned Quaker Oats as a delicious, nutrition-minded product that incorporates dessert-like flavor notes. The product starts off with 100% whole grain oats mixed with soy protein to give the cereal nine-grams of protein in sachet, while the pot-packaged version has 12-grams of protein per 59-gram serving. The product features the distinct fruit-forward flavor of strawberries in every bite along with a creamy texture for a dessert-like experience.
General manager Divesh Parmar commented on the Quaker Protein Strawberries & Cream oats saying, "Demand for hot protein cereals shows no signs of slowing down, growing by over 20% in the last twelve months. While consumers are recognising the importance protein breakfast items play in supporting their overall wellbeing, we also know that younger shoppers are looking for different flavours and in particular more dessert flavours to enjoy."
High-Protein Dessert-Like Oats
Quaker Protein Strawberries & Cream is Made with 100% Whole Grains
Trend Themes
1. High-protein Breakfast Foods - Incorporating high levels of protein into breakfast items provides consumers with more satiating and nutritious morning meal options.
2. Dessert-flavored Breakfast Products - Offering breakfast cereals with dessert-like flavors caters to younger consumers seeking indulgence along with nutrition.
3. Fruit-infused Breakfast Options - Adding distinct fruit flavors to cereal products enhances taste profiles, making them more appealing to health-conscious buyers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing demand for protein-rich and flavorful breakfast options.
2. Health and Wellness - As consumers become increasingly health-aware, product offerings that balance nutrition with taste are gaining traction.
3. Consumer Packaged Goods - Innovative packaging solutions that highlight protein content and flavor innovation can capture consumer interest in the breakfast aisle.