Trade Joe's Strawberry Overnight Oats are a Breakfast Hack
Katherine Pendrill — March 10, 2024 — Lifestyle
References: traderjoes
Trader Joe's is helping consumers enjoy something hearty and delicious even when they're short on time, with its new Strawberry Overnight Oats.
Trader Joe's first added Overnight Oats to its refrigerator section back in 2019 and the product was a huge hit. Fans loved the chewy texture and the slightly savory flavor, along with the fact that this breakfast was ready to eat. Now Trader Joe's is building on its previous success by adding a new strawberry Overnight Oats offering. To make this new breakfast product, the brand starts with gluten-free rolled oats and then soaks them in a combination of water and coconut milk. The oat-based mixture is then blended with strawberry purée, strawberry purée concentrate, and strawberry juice concentrate, along with a dash of salt for flavor. As Trader Joe's puts it, "The end result makes for a sweet, simple meal-on-the-go, a hearty-in-a-hurry afternoon snack, and a tasty way to refuel after a workout."
Image Credit: Trader Joe's
Trader Joe's first added Overnight Oats to its refrigerator section back in 2019 and the product was a huge hit. Fans loved the chewy texture and the slightly savory flavor, along with the fact that this breakfast was ready to eat. Now Trader Joe's is building on its previous success by adding a new strawberry Overnight Oats offering. To make this new breakfast product, the brand starts with gluten-free rolled oats and then soaks them in a combination of water and coconut milk. The oat-based mixture is then blended with strawberry purée, strawberry purée concentrate, and strawberry juice concentrate, along with a dash of salt for flavor. As Trader Joe's puts it, "The end result makes for a sweet, simple meal-on-the-go, a hearty-in-a-hurry afternoon snack, and a tasty way to refuel after a workout."
Image Credit: Trader Joe's
Trend Themes
1. Convenient Breakfast Options - Creating ready-made breakfast solutions for time-strapped consumers, emphasizing convenience and flavor variety.
2. Plant-based Alternatives - Developing plant-based products that offer nutritional benefits and cater to diverse dietary needs.
3. Flavor Innovation in Packaged Foods - Exploring new flavor profiles and combinations in packaged foods to enhance consumer experience and satisfaction.
Industry Implications
1. Food and Beverage - Opportunities for companies to innovate in the food and beverage sector by introducing convenient and flavorful breakfast options like overnight oats.
2. Health and Wellness - Potential for growth in the health and wellness industry through the creation of plant-based alternatives that prioritize nutrition and dietary preferences.
3. Packaged Foods - Room for disruptive innovation in the packaged foods industry by exploring unique flavor combinations to attract consumers seeking new taste experiences.
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