American fast food restaurant chain Long John Silver's is set to install some of the most technologically advanced digital QSR drive-thru platforms in the restaurant industry, with the goal of ultimately introducing consumers to a fully automated drive-thru.
Over the next few years, hundreds of Long John Silver's flagship locations will be transformed with sets of three 55-inch HD video screens, high-definition audio and a computer platform that will dramatically streamline the ordering process.
Customers will be able to look forward to animated graphics and digital menus that can quickly be updated to reflect promotional offerings. With the flexibility that this new menu system will allow, Long John Silver's plans to tie its limited-time promotions to historical sales patterns, special events and even the local weather.
Data-Powered Drive-Thrus
Long John Silver's is Implementing an Advanced Drive-Thru System
Trend Themes
1. Advanced Drive-thru System - The implementation of technologically advanced digital QSR drive-thru platforms presents opportunities for streamlined and automated ordering processes.
2. Interactive Digital Menus - The use of animated graphics and digital menus that can be updated in real-time presents opportunities for personalized and dynamic promotional offerings.
3. Data-driven Promotions - The ability to tie limited-time promotions to historical sales patterns, special events, and local weather presents opportunities for targeted and effective marketing strategies.
Industry Implications
1. Fast Food - The implementation of advanced drive-thru systems and interactive menus presents disruptive innovation opportunities for improving customer experience and efficiency in the fast food industry.
2. Restaurant Technology - The development and integration of technologically advanced drive-thru platforms and data-driven marketing strategies present disruptive innovation opportunities for the restaurant technology industry.
3. Digital Signage - The increased demand for high-definition video screens and digital menu systems presents disruptive innovation opportunities for the digital signage industry in the fast food and restaurant sectors.