Pursuit Spirits is launching ‘The Oak Collection,’ a new extension of the brand’s bourbon and rye whiskey line. The Oak Collection will be a continuing series that offers whiskey flavor exploration and continued innovation. ‘Pursuit United Rye Finished with Sherry French Revere Oak’ and ‘Pursuit United Bourbon Finished with Toasted American and French Oak’ will be limited editions in this inaugural release. Both will have a retail price of $74.99 and will be offered in small numbers.
Both spirits will be limited to 300 six-pack cases across IL (Binny’s only), KY, MO, NM, TN (Knoxville market only), TX, and online at Seelbachs. The bourbons are both bottled at 108 proof.
"Finding the right blend and wood finish proved to be a challenge because there are many variables at play," says Co-Founder and blender, Ryan Cecil. "My goal was to complement the whiskeys being used. I did not want to hide them behind the flavors of the wood."
Curated Oak-Finished Whiskeys
Louisville Brand Pursuit Spirits Launches 'The Oak Collection'
Trend Themes
1. Curated Wood-finished Liquors - Exploration of different wood finishes for premium liquors to create unique flavor profiles.
2. Continual Series Releases - Release of new extensions or variations of products to build anticipation and demand.
3. Limited Edition Production - Small-batch production of premium products with limited availability to create exclusivity.
Industry Implications
1. Distillery - Opportunity for distilleries to create new and unique flavor profiles through exploring different wood finishes.
2. Online Retail - Opportunity for online retailers to market exclusive, premium products with limited availability to create demand.
3. Liquor Retail - Opportunity for liquor retail stores to capitalize on the popularity of limited edition and high-end products by creating a curated selection for customers.