When people think about wealth management, they often turn to investment first, but upstart online bank PurePoint Financial offers another attractive option in the form of savings. The new bank has streamlined the savings process, allowing for impressive returns on clients' accounts without the inherent risk that comes with investing.
Unless one has experience with money, investing is a scary prospect, and it often requires a financial advisor (which comes at a cost.) PurePoint Financial's savings accounts are as simple as any other emergency savings account: clients can simply deposit money online whenever they see fit. What separates the service is its returns, with savings accounts that return 1.30 percent or higher depending on the account.
Though PurePoint is an online bank, it hasn't abandoned the human touch. It has locations all across the US where clients can open accounts, as well as phone agents and chat agents at the ready.
Powerful Online Savings Accounts
PurePoint Financial Offers Impressive Annual Returns on Savings
Trend Themes
1. Streamlined Savings Process - PurePoint Financial has streamlined the savings process, providing a convenient and efficient way for clients to deposit money online.
2. Impressive Returns on Savings - PurePoint Financial offers savings accounts with returns of 1.30 percent or higher, providing an attractive alternative to traditional investments.
3. Integration of Digital and Human Touch - PurePoint Financial combines the benefits of online banking with physical locations, phone agents, and chat agents, offering a well-rounded customer experience.
Industry Implications
1. Online Banking - PurePoint Financial's streamlined savings accounts highlight the potential for disruptive innovation in the online banking industry.
2. Wealth Management - PurePoint Financial's impressive returns on savings present a disruptive innovation opportunity within the wealth management industry.
3. Financial Technology (fintech) - PurePoint Financial's integration of digital and human touch exemplifies the potential for disruptive innovation in the fintech industry.