The Pure Organic baked crackers are being launched by the Kellogg-owned brand as a series of snack products for adults and kids alike to enjoy that promises to provide an additional touch of nutrition.
The crackers are crafted with a 100% real cheese blend with added veggies to make them a nutritious addition to any snack time. The product is also a source of vitamin D, and comes in three flavors to choose from including Parmesan Garlic, Double Cheddar and Garden Ranch. Priced at $4.49 per box, the crackers are launching at Kroger locations nationwide.
Brand Manager Janice Spurgeon spoke on the Pure Organic baked crackers saying, "We’re redefining the norm of snacking – first with our popular layered fruit bars and now with baked crackers – with a mission of creating treats that pay homage to old-school snacks while using quality ingredients for exceptional taste that the whole family can enjoy."
Hidden Vegetables Snack Crackers
Pure Organic Baked Crackers Come in Three Flavors
Trend Themes
1. Hidden-vegetables Snacks - Opportunities to create more snack products that mask healthy ingredients, catering to consumers looking for both taste and nutrition.
2. Real-ingredients Snacks - Opportunities to innovate on snack products that use quality ingredients and showcase transparency in the production process to consumers.
3. Vitamin-enriched Snacks - Opportunities to develop more snack products that add nutritional value in the form of vitamins and minerals.
Industry Implications
1. Snack Foods - Companies can innovate in this industry by creating healthier snack options that taste as good as traditional, less healthy options.
2. Food Manufacturing - There is an opportunity to create an entire line of snack products that feature real ingredients, are transparent in their production process and focused on wholesome nutrition.
3. Grocery Stores - Grocery stores can tap into the growing demand for healthier snack options by creating dedicated sections or endcaps featuring similar products.