With the ongoing popularity of ghost kitchens, Qdoba has launched a new virtual brand called Pure Gold by Qdoba.
Pure Gold by Qdoba is Qdoba's first-ever virtual brand and features an entirely online-only menu of 24-Karat Quesadillas, Loaded Quesos, and Gold Rush Tacos. The 24-Karat Quesadillas feature a golden cheese-crusted flour tortilla, while the Gold Rush Tacos feature three tasty protein options. Lastly, the Loaded Gold Quesos consists of Qdoba’s signature 3-Cheese Queso with all the usual fixings, plus your choice of one of three protein options: Hot-Bling Honey Chicken Loaded Queso, Priceless Pork Verde Loaded Queso, or So Rich Loaded Queso.
Pure Gold by Qdoba is currently only available via third-party delivery apps like DoorDash in select markets across the US, including Denver, Michigan, and Indianapolis
Online-Only Mexican Restaurants
Pure Gold by Qdoba is a New Virtual Brand by Qdoba
Trend Themes
1. Virtual-brand Restaurants - The trend in creating virtual brand restaurants can be explored as a possible disruptive innovation for restaurants looking to expand their business without the added overhead costs
2. Ghost Kitchens - The popularity of ghost kitchens can be seen as a possible trend to explore for the food industry as a way to minimize overhead costs while maximizing the efficiency of food preparation
3. Online-only Menus - The trend of creating online-only menus can be examined as a possible innovative strategy for restaurants to stay up to date with the rise of convenience-focused consumers and delivery-based services
Industry Implications
1. Restaurant - The restaurant industry can investigate the trend of virtual brand restaurants as a way to expand their business without the added costs of physical space and increase the efficiency of food preparation
2. Food Delivery - The food delivery industry can explore the use of ghost kitchens to optimize delivery times and profitability for the restaurant industry
3. Technology - The technology industry can look into the trend of online-only menus and how it is changing the way restaurants interact with consumers and incorporate technology into their business models