Mobile battle royale game PUBG Mobile has announced that it will host its first virtual concert with K-pop superstars Blackpink. The event will take place from July 23-24 and July 30-31. Players will be able to grab free tickets in-game starting July 15. Players will have to download a special assets pack to attend the concert in the game, which will offer special avatars of the Blackpink members. The concert aligns with Blackpink’s rumored comeback schedule, and players can look forward to potentially hearing new music from the group at the metaverse-like event.
The virtual concert will feature "a special track and new music video, designed and created specifically for this collaboration." This is not the first time a video game has hosted a virtual music event, as Fortnite recently hosted concerts by Travis Scott and Ariana Grande on its platform. The 'BLACKPINK X PUBG MOBILE 2022 IN-GAME CONCERT: [THE VIRTUAL]’ starts Jul 23, 2022.
Video Game K-Pop Concerts
PUBG Mobile Announces a Virtual Concert with K-Pop Stars Blackpink
Trend Themes
1. Virtual Music Concerts - The trend of hosting virtual music concerts in video games creates opportunities for game developers to collaborate with popular artists and provide a unique in-game experience for players.
2. Metaverse-like Events - The rise of metaverse-like events such as virtual concerts in video games provide opportunities for businesses to cater to a younger demographic of consumers who value interactive and immersive experiences.
3. In-game Rewards - Giving out in-game rewards such as special avatars of popular musicians at virtual concerts can incentivize players and create more brand awareness for both the artists and the game developers.
Industry Implications
1. Video Games - The video game industry can leverage virtual music concerts to increase player engagement, build brand loyalty, and create new revenue streams from collaborations with popular musicians.
2. Music - The music industry can explore new avenues of reaching and engaging with younger audiences through collaborations with video game developers and participating in virtual concerts.
3. Marketing and Advertising - Marketing and advertising industries can create more immersive and interactive campaigns that cater to a digitally-native generation of consumers that value experiences over traditional advertisements.