Knowing that consumers want to be able to satisfy their cravings from the convenience of home, a variety of restaurants are launching their own take-home snacks, including TGI Fridays with its new pub snacks. The newest additions to TGI Fridays' line of snacks introduce Buffalo Blue Pub Bites and Zesty Party Sticks, which are crunchy, salt and designed to inspire "happy hour memories right out of a bag."
TGI Fridays' Buffalo Blue Pub Bites take the form of popped potato snacks in the shape of chicken drumsticks and they're fittingly paired with a seasoning to match. There's also the Zesty Party Sticks, which feature TGI Fridays' Signature Seasoning with a bold spicy garlic, onion and salt flavor. These TGI Fridays licensed foods take inspiration from hearty menu items from the restaurant and help to bring the experience on the go.
Take-Home Pub Snacks
TGI Fridays Now Offers Buffalo Blue Pub Bites and Zesty Party Sticks
Trend Themes
1. Take-home Snacks - The trend of restaurants launching take-home snacks for on-the-go consumption is disrupting the conventional way of eating and creating opportunities for new recipes and packaging designs.
2. Restaurant-branded Snacks - This trend of restaurants branding their own snack products enables them to connect with their customers beyond the restaurant and gives them an opportunity to experiment with new flavours and product lines.
3. Convenience Foods - The demand for convenient and easily accessible ready-to-eat snacks is driving the growth of this trend and creating opportunities for restaurants to expand their offerings in this space.
Industry Implications
1. Fast Food Industry - The fast food industry should consider launching their own line of take-home snacks to maintain consumer loyalty and fulfill the growing demand for convenient snack options.
2. Packaged Food Industry - The packaged food industry has the opportunity to partner with restaurants to manufacture and distribute take-home snacks to expand their product lines.
3. Food Delivery Industry - Food delivery companies can collaborate with restaurants to offer their take-home snacks as add-ons to their delivery orders, creating a new revenue stream and convenience options for their customers.