Available in Canada as of October 2020, Purina Pro Plan has just introduced a revolutionary approach in the management of cat allergens: Purina Pro Plan LiveClear, the first and only cat food that reduces the allergens in cat hair and dander by almost half.
"Many people think that cat hair is the root of their problem," explained Ebenezer Satyaraj, PhD, immunologist for Nestlé Purina Research and lead investigator on the research that led to the development of Pro Plan LiveClear, "but it’s actually what’s on it – the major cat allergen called Fel d 1, a protein that cats produce naturally in their saliva."
To combat this issue, Purina Pro Plan LiveClear formula leveraged over 10 years of research and formulated the product usign egg protein, coating the kibbles, and neutralizing the allergen in cat saliva. This ensures that less allergen is transformed into your cat's hair and dander when they groom, ultimately reducing the allergen in the environment.
Allergen-Reducing Cat Foods
Purina Pro Plan LiveClear Just Launched in Canada
Trend Themes
1. Allergen-reducing Pet Products - Purina Pro Plan LiveClear sets a trend for pet products that reduce allergens and improve the environment for allergic individuals.
2. Innovative Cat Food Formulations - Purina Pro Plan LiveClear highlights the trend of using specialized ingredients and formulas to address specific health concerns in pets, paving the way for further innovations in the pet food industry.
3. Targeted Allergy Management - Purina Pro Plan LiveClear demonstrates the trend of developing targeted solutions for specific allergies, creating opportunities for companies to address other allergy-related issues in pets and humans.
Industry Implications
1. Pet Food Manufacturing - The introduction of Purina Pro Plan LiveClear suggests opportunities for pet food manufacturers to develop innovative products that cater to specific needs and health concerns of pets.
2. Allergy Management Solutions - The launch of Purina Pro Plan LiveClear opens doors for the allergy management industry to create new solutions and products that reduce allergens in various environments, benefiting allergic individuals.
3. Healthcare and Pharmaceuticals - Purina Pro Plan LiveClear showcases how advancements in healthcare and pharmaceuticals can be applied to the pet industry, encouraging further collaborations and innovations in this space.