The MUSCLE MILK protein product snack bars are positioned as a versatile way to maintain a high-protein diet without having to constantly turn to smoothies and shakes.
Coming in 12 flavor varieties, the MUSCLE MILK bars are split into two protein level varieties that includes six with 15 grams of protein and another six with 20 grams. This makes the bars an effective way to snack after the gym, during the workday or as a way to stave off hunger when your next meal won't happen for a while.
The MUSCLE MILK protein product snack bars include a number of flavors including Birthday Cake, Salted Caramel and Lemon Bliss that are inspired by classic desserts to satisfy those with a sweet tooth.
Athletic Dessert Protein Bars
The MUSCLE MILK Protein Product Snack Bars Come in Many Flavors
Trend Themes
1. High-protein Snack Bars - Opportunity for creating new flavors and formulations to cater to the growing demand for convenient high-protein snacks.
2. Versatile Protein Alternatives - Potential to develop protein-rich snacks that offer a variety of flavors and can be consumed in different settings or occasions.
3. Dessert-inspired Protein Products - Disruptive innovation in the protein bar market by introducing dessert-inspired flavors that satisfy cravings while providing essential nutrients.
Industry Implications
1. Fitness and Nutrition - Opportunity for fitness and nutrition companies to expand their product offerings with high-protein snack bars that cater to different dietary needs and preferences.
2. Food and Beverage - Potential for food and beverage companies to capitalize on the popularity of high-protein snacks by developing innovative and delicious protein-rich products.
3. Sports and Performance Nutrition - Disruptive innovation opportunity for sports and performance nutrition brands to create protein bars that not only fuel athletic performance but also satisfy indulgent cravings.