Rockin' Protein Energy offers a convenient way for consumers to fortify themselves with high-quality protein from milk and natural caffeine from cold brew coffee. The 12-ounce, ready-to-drink bottles are packed with 30 grams of protein and contain no added sugar and are free from lactose.
Knowing that many adults are looking for drinks that will help to amplify their energy, Shamrock Farms expanded its line of Rockin' Protein beverages to offer a healthy solution that won't cause consumers to crash. According to Ann Ocaña, CMO for Shamrock Farms, "With Rockin' Protein Energy we're solving an unmet need for consumers by offering a natural way to energize the day. This innovation is a prime example of how we're making more possible with milk."
Ready-to-Drink Protein Lattes
A 12-Ounce Rockin' Protein Energy Bottle Shares 30 Grams of Protein
Trend Themes
1. Convenient Protein Fortification - The popularity of ready-to-drink protein beverages like Rockin' Protein Energy highlights the trend of consumers seeking convenient ways to fortify themselves with protein.
2. Natural Energy Boosters - The inclusion of natural caffeine from cold brew coffee in Rockin' Protein Energy reflects the trend of consumers looking for natural sources of energy.
3. Sugar-free and Lactose-free Alternatives - The demand for beverages like Rockin' Protein Energy that are free from added sugar and lactose aligns with the trend of consumers seeking healthier options.
Industry Implications
1. Functional Beverages - The rise of ready-to-drink protein lattes presents a disruptive innovation opportunity for the functional beverages industry to create convenient and protein-rich options.
2. Coffee and Cold Brew - The incorporation of cold brew coffee as a natural caffeine source in Rockin' Protein Energy opens up potential for disruption in the coffee and cold brew industry, catering to health-conscious consumers.
3. Dairy Alternatives - The demand for lactose-free options in protein beverages like Rockin' Protein Energy creates opportunities for disruptive innovation within the dairy alternatives industry.