With its brand-new Cookie Sandwiches, Pure Protein is sharing a sweet way for consumers to get more protein in their diet, all the while enjoying a better-for-you snack that's made with quality ingredients. The Pure Protein Cookie Sandwiches are available in beloved cookie flavors like Snickerdoodle and Double Chocolate and they have the potential to be enjoyed at any time of the day to provide a source of not just protein but fiber too.
Outside of protein bars and shakes, people can choose from a wide variety of protein snacks to give them a boost, whether they are looking to replenish themselves after a workout or simply support themselves throughout the day with a nourishing treat.
Protein-Packed Cookie Sandwiches
Pure Protein's Cookie Sandwiches are Sources of Fiber and Protein
Trend Themes
1. Protein Snacks - The trend of incorporating protein into snacks provides disruptive innovation opportunities for food marketers to break away from the traditional snacking and muscle-building workout supplement market.
2. Functional Sweets - The trend of adding functional ingredients such as protein and fiber into sweet products presents an opportunity to reinvent nutritional value in desserts and present a more comprehensive portfolio of products in the World's Confectionery Industry.
3. Better-for-you Snacks - The trend of incorporating quality ingredients into snack food presents companies with opportunities to greatly improve these products' nutritional profiles, tapping into the consumers' need for convenient and sustainable nourishment.
Industry Implications
1. Nutrition and Wellness - The fast growth of the sports nutrition market presents the industry with the opportunity to produce healthy, high-protein snack options for consumers that satisfy different needs and tastes.
2. Food Manufacturing - The food manufacturing sector has an excellent opportunity to innovate formulations and alternative sources of protein with high nutritional value to cater to the trend of protein consumption among consumers, particularly in the snacking industry.
3. Confectionery Industry - The World's Confectionery Industry can capitalize on the Health and Wellness trend to develop new sweets that contain nutritional benefits, like protein and fiber, helping shift their industry towards more mindful snacking habits evolving into functional treats.