For consumers seeking a healthier alternative to conventionally salty snacks, the Chickpea Chips by Maya Kaimal offer a protein chip enriched with wholesome ingredients and healthy fibres. The snack contains a blend of multigrain flour, chickpeas, quinoa and rice. The snack offers a more filling option to traditional chips, without compromising on the chunky snack taste.
The Maya Kaimal chips add an Indian flavor spin to the American snack by replacing the ingredients such as potato and salt with more exotic alternatives such as sesame seeds, cumin, quinoa and chickpea flour. The chickpeas give the chip a thicker texture that still retains the crunch and crispy taste of a potato chip, with the benefit of added protein. The snack is spiced with sea salt and cayenne for added flavor infusion.
Spiced Protein Chips
The Maya Kaimal Snacks are Made Using Chickpeas and Rice Instead of Potato
Trend Themes
1. Wholesome Snacking - The trend towards healthier snack options and incorporating protein-rich ingredients creates opportunities for companies to innovate and create wholesome snacks.
2. Exotic Ingredient Substitutions - Replacing conventional snack ingredients with more exotic alternatives, such as chickpeas and quinoa, presents opportunities for companies to offer unique flavor profiles and healthier options.
3. Ethnic Fusion Snacking - Adding ethnic twists to American snacks provides opportunities for companies to differentiate their products and tap into cultural trends.
Industry Implications
1. Snack Food Production - Opportunities exist for snack food companies to develop and market healthier, more protein-rich alternatives to traditional potato chips.
2. Food Ingredient Suppliers - Companies that manufacture and supply healthier, more exotic snack ingredients, such as chickpea flour and sesame seeds, can benefit from the growing trend towards wholesome snacking.
3. Ethnic Foods - Companies producing ethnic spices and flavorings can capitalize on the trend towards ethnic fusion snacking by offering unique flavors and blends tailored to the American snack market.