When it comes to health, there's rarely a one-size-fits-all approach that works for everyone and Proper acknowledges this with its sleep supplements. The brand sets itself apart with a modern, individualized and holistic approach to sleep health that pairs evidence-backed supplements with personalized coaching.
Proper offers products like Core Sleep, Sleep + Restore and other solutions that are drug-free and non-habit-forming. Some of the potent and time-tested ingredients that can be found in Proper's sleep supplements include valerian root, GABA and ashwagandha. Sleep + Immunity promises to be especially appealing to those who are looking to bolster their general health while supporting restful sleep.
In the health industry and beyond, physical products are being paired with coaching to help people truly get the support, accountability and results they desire.
Personalized Sleep Supplements
Proper Approaches Sleep Health in an Individualized & Holistic Way
Trend Themes
1. Personalized Sleep Supplements - Disruptive innovation opportunity: The trend of personalized sleep supplements presents an opportunity for companies to develop tailored solutions that address individual sleep needs.
2. Individualized Sleep Coaching - Disruptive innovation opportunity: The trend of pairing sleep supplements with personalized coaching opens up possibilities for companies to offer comprehensive sleep health programs that combine products and guidance.
3. Holistic Sleep Health - Disruptive innovation opportunity: The holistic approach to sleep health, combining evidence-backed supplements and coaching, provides a chance for businesses to create integrated solutions that address sleep from a comprehensive perspective.
Industry Implications
1. Health Supplements - Disruptive innovation opportunity: The health supplement industry can capitalize on the trend of personalized sleep supplements by developing customized sleep products using evidence-backed ingredients.
2. Wellness Coaching - Disruptive innovation opportunity: The wellness coaching industry can leverage the trend of individualized sleep coaching to offer specialized programs that help individuals improve their sleep habits and overall well-being.
3. Integrative Health Services - Disruptive innovation opportunity: The integrative health industry can seize the trend of holistic sleep health by providing comprehensive services that combine sleep supplements, coaching, and other wellness offerings.