Retail conglomerate Costco recently sent out a mailer promoting 'Veganaury' with a two-page spread out to over 15 million customers. "The introduction of Veganuary—where you take a pledge to give up meat, dairy, and eggs during January—provides one way to make a significant change that not only benefits your health but also has a positive impact on animal welfare and the environment," Costco Connection magazine states.
The Veganaury spread from Costco also underlines the many benefits of following a vegan diet, while showcasing vegan recipes – including dishes like pizza and bean stew – that rely on products available at Costco stores. In addition, the vegan promotion also provides tips for transitioning to a plant-based diet.
Branded Plant-Based Promotions
Costco Promotes 'Veganuary' to Over 15 Million Customers
Trend Themes
1. Branded Plant-based Promotions - Retailers are promoting plant-based diets and veganism through branded promotions, showcasing vegan recipes, and offering tips for transitioning to a plant-based diet.
2. Veganuary - The Veganuary pledge, where individuals give up meat, dairy, and eggs for the month of January, is a growing trend with potential for more promotion and support.
3. The Rise of Plant-based Diets - More consumers are adopting plant-based diets for health, environmental, and animal welfare reasons, creating a market for plant-based products and recipes.
Industry Implications
1. Retail - Retailers can promote plant-based diets and products for the growing market of consumers seeking plant-based alternatives.
2. Food and Beverage - The food and beverage industry can capitalize on the rise of plant-based diets by developing and promoting new plant-based products and recipes.
3. Health and Wellness - The health and wellness industry can promote the benefits of plant-based diets and offer resources for consumers to transition to a plant-based lifestyle.