In anticipation of the annual Veganuary–a challenge that asks participants to go plant-based for the month–PETA launched a Veganuary cheat sheet campaign that helps first-time participants navigate the terrain. The brand is offering a free Vegan Starter Kit that aims to guide users through the transition that includes recipes, grocery shopping lists, and more.
The Veganuary Cheat Sheet campaign also shares resources that highlight local vegan restaurants in small towns across the globe. For those looking for further support, the guide also includes information on PETA’s free Vegan Mentor Program which offers one-on-one support from a personal vegan coach.
As more consumers opt to follow a plant-based diet, campaigns like this will support the challenges that this growing demographic faces.
Veganuary Cheat Sheet Campaigns
PETA Launches New Campaign to Promote Veganuary for Novices
Trend Themes
1. Veganuary Starter Kits - Brands can create their own Veganuary starter kits to provide support and guidance for first-time participants.
2. Local Vegan Restaurant Promotion - Promoting local vegan restaurants can help support small businesses while also encouraging plant-based diets.
3. Personalized Vegan Coaching - Brands can offer personalized vegan coaching to support individuals who are transitioning to plant-based diets.
Industry Implications
1. Food and Grocery - Food and grocery stores can provide plant-based starter kits and promote local vegan restaurants to encourage plant-based diets among their customers.
2. Health and Wellness - Health and wellness companies can offer personalized vegan coaching as part of their services to support individuals who are transitioning to plant-based diets.
3. Hospitality - Hospitality companies can promote local vegan restaurants in the areas where their properties are located, as well as offer plant-based options on their menus to encourage plant-based diets among their guests.