Based in Costa Mesa, California, Project 7 is a social business focusing on "products for good." More specifically, the company sells coffee, t-shirts, gum, mints and water. And perhaps more importantly, for every product that you buy, the group donates to causes in need.
The mission is categorized into seven areas: "Feed the Hungry, Heal the Sick, Hope for Peace, House the Homeless, Quench the Thirsty, Teach them Well and Save the Earth." Partnerships with NGOs like Camfed, Invisible Children, Partners in Health and Plant with Purpose help to add value to each issue.
The company was founded in 2008 by social entrepreneur Tyler Merrick who underwent a similar personal and career transformation to many people working in corporates when he decided he wanted to create a purposeful business that can create change in communities.
Contact Information
Project 7 website
Project 7 on Facebook
Project 7 on Twitter
Project 7 on Tumblr
Project 7 on YouTube
Project 7 on Vimeo
Purpose-Driven Products
Project 7 Creates Positive Change in Global Communities
Trend Themes
1. Socially Responsible Products - Creating products that have a positive impact on global communities by donating to causes in need.
2. Purposeful Business - Focusing on creating a business with a mission to create change in communities.
3. NGO Partnerships - Collaborating with non-governmental organizations to add value to social causes.
Industry Implications
1. Food and Beverage - Opportunity to create socially responsible food and beverage products that contribute to causes in need.
2. Apparel - Opportunity to develop purpose-driven clothing items that support social causes.
3. Health and Wellness - Opportunity to create products in the health and wellness industry that give back to social initiatives.